Yes, the woman isn't "showing anything" and I'm sure you've "seen worse" but is that really a good standard of measurement? Should we really be able to look at a totally naked woman on display and say, "Well, at least her private bits are covered" or "At least she's not having sex"?
I know that there are plenty of people that will say, "Nudity is natural" and "Look at art! Nudity is in art!" Well, if you do your research, there's also PORNOGRAPHY in "art." There was violence and murder in "art." Are those things also to be universally accepted and celebrated?
As long as people keep making excuses companies will continue to push the envelope! If we let them get away with this what will be next? A little more breast? A little more of her rear? Maybe her laying flat while covering her "private bits" with her hands? Just a little bit more at a time. I'm sure we've all heard the "frog in the water" story. If you want to cook a frog there's a specific way to do it. If you drop the frog into boiling water it will jump right out every time. However, if you put it in while the water is cool and THEN start the heat the frog won't realize it's boiling until it's too late. My dear readers, we are that frog!
You can sell lotion in a tank top and shorts. You can sell lotion using a close-up of hands or feet. You can sell lotion using a woman in a pretty dress in a field of flowers. You can sell lotion using a picture of a mom in an apron washing dishes. There are all sorts of images that would sell lotion without using nudity!!
a person who is excessively proper or modest in speech, conduct, dress, etc.
I didn't used to be a prude...but I guess I am now...